When consumers purchase products online or in a retail store, they usually assume that the products are the ideas of their manufacturers or distributors. This is often not the case. Instead, manufacturers license products from inventors and market them to their established target markets. Product licensing benefits manufacturers in a number of ways including reducing research and development costs, utilizing excess manufacturing capacity and personnel capacity, and giving the manufacturer the ability to introduce more new products in a shorter amount of time. Licensed products are all around us; here are some examples of product licensing that you may have come across recently. Read more »
The strategic and commercial importance of intellectual property has increased many folds; and decision makers need to better understand competitive IP space. After conducting the patent search it becomes necessary to be analyzed for context it for. The analysis generates a lot of raw data, to make it meaningful information it’s represented in different forms e.g. Charts, graph, tables etc. This is termed as “Patent Map” and the process is called as Patent Mapping. Read more »
Do you have an idea so original and unique that you are afraid someone might steal it? You might even be tempted to keep it to yourself and never let it see the light of day. Well, an idea is only as good as what other people think of it. Your idea has no value if you are not exposing it to the real world. It is a fairly simple process to protect your ideas while showing them off to others and possibly making money all the while. It is called patenting and it is an exclusive right that you can have to eliminate others from copying your idea. A patent is in effect for a certain amount of time and it prevents anyone from making, selling or using your invention. Read more »
Smart corporate leaders continually seek new methods to capture firm asset value and improve cash flow. And, with estimates of more than 70 % of corporate value being in the form of intangible assets, it is not surprising that many organization are searching for ways to generate revenue from this all-to-often untapped asset class. IP monetization has therefore become an increasing focus of corporate managers and even seems to be a “business model du jour” for innovative corporate managers. Moreover, since patents comprise the most “tangible” form of intangible assets at most companies, many corporate leaders view patent monetization as “low hanging fruit” in the search for additional methods to generate cash income. Read more »